* This article was originally published here
Sunday, August 7, 2022
Email marketing is continually developing. Are you keeping up? - MarTech
Email marketing is continually developing. Are you keeping up? MarTech
* This article was originally published here
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* This article was originally published here
Saturday, August 6, 2022
5 Crafty Ways to Split Test Your Google Shopping Ads
One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time.
Only problem is, this is only available for Search and Display campaigns. Not for Shopping. Luckily, I’ve come up with five ways you can test multiple variations of your Shopping campaigns, which is what we’ll be diving into in this post.
How to A/B test product information
A/B testing product information like titles, images, or extensions can be useful for optimizing your product feed
This can be done in the set-up of your feed, either via a feed management tool or manually in Google Merchant Center. Once you’ve decided what you want to test, you’ll need to create equal groups of products. This can be done in several ways, I mainly use the following two methods:
1. The cluster analysis method
With a cluster analysis you’ll divide based on historical performance (e.g., dividing your products into equal groups based on metrics like clicks, revenue, costs, and conversion value). You can do this via spreadsheet for smaller datasets or in R (or other programming languages) for larger datasets.
2. The random split method
A random split can be done based on the ID of your product. For example, if you use numeric values as product IDs, you can assign group A to all even numbers and B to all uneven numbers.
The most important thing while splitting your products is to make sure that all groups of your experiment have an equal number of products and that your key metrics are also very close.
Once you’ve made the split, make the changes to the product IDs in your test group. Make sure you’re able to report on all of your product IDs and corresponding groups. This way you can analyze them and find winners. Below you can find an example of how this would look in your feed.
How to A/B test campaign settings
If you want to split test campaign settings like ROAS, targeting, or different campaign types, you’ll need to make splits based on something other than product IDs. Ideally, you’ll want to offer the same products in both your control and test groups because performance can vary by product. There are three different splits you can make to test your settings. Just like the test set-up on product content, creating equal groups is key. With all methods, you need to do the data cluster analysis yourself. Create two or more equal groups and analyze based on the differences.
3. The Customer Match split method
With Customer Match, you can target first-party audiences in Google Ads. It works by uploading a list of email addresses from your existing database that you want to target, and Google will match those email addresses to Google accounts.
How to do it
If you’re using Customer Match, you should be able to create a cookie split in your CRM software. Then you can create two different campaigns using two different Google Customer Match Audiences. Change the setting that you want to test in your test campaign, and keep everything else the same in your control campaign. And that’s it.
Note: If you’re using Customer Match, make sure you have a third campaign running for all potential customers that are not inside of your database. This way you don’t lose any potential conversions.
Pros
- Random split: By splitting cookies you actually have a random split which is often used in other A/B tests.
- Reliable data: Because of the random split, the results are reliable and reproducible.
Cons
- Hard to implement: Not every advertiser has the resources to implement Customer Match or make the random split in their CRM.
- Not 100% complete: This experiment only applies to existing customers in your database. That means the results aren’t valid for new potential customers.
4. The geo split test method
Geo splits are often used to find incremental uplifts in campaigns. This could answer questions like: Is there incremental value in advertising on branded keywords?
How to do it
In a geo test, a market is divided into smaller geographical regions called geos. Each geo gets assigned either a control or a test group. Users in the test geos are exposed to the changed campaigns while users in the control geos are served the control campaigns. The split can be done on country or region, as long as both regional groups are highly correlated. You’ll need to use the cluster anaysis to determine your groups.
Pros
- Easy to set up: Everyone with a bit of Google Ads experience can set this up.
- Reliable: Since we split the same campaigns, seasonality cannot be an influence.
Cons
- Behavior can vary widely by geo. It’s essential to have two highly correlated groups. Also, seasonality can differ by geo-location. It’s not ideal to compare Alaska with Texas if you sell outdoor gear.
- Somewhat hard to prepare: Cluster analysis on location targeting can be tricky when dealing with smaller geo-locations.
5. The campaign split method
In a campaign split, you simply divide your campaigns or accounts into two highly correlated groups. Both groups need to have an equal number of key metrics like clicks, conversions, and costs.
How to do it
In one group of campaigns (test group), you make the changes while in the control group your current best practices will serve. If you label and track the different groups of campaigns, you can tell something about the differences in performance.
Budget and bidding strategy are two settings you could test.
Pros
- Very easy to set up: You only need to change settings in half of your campaigns and that’s it.
Cons
- Least reliable: Seasonality can play a part in different campaigns, especially if your campaigns are divided by product category (have you tried the priority bidding campaign structure?).
- Preparation can be hard: Cluster analysis on campaign groups can be hard when dealing with smaller sets of campaigns and data.
Final thoughts
That’s it! Five different ways to run A/B tests for your Google Shopping ads:
- Test product feed attributes, creating groups with a cluster analysis.
- Test product feed attributes, creating groups with a random split.
- Test campaign settings with Customer Match groups.
- Test campaign settings with geos.
- Test campaign settings with campaign groups
The quality of the outcome is dependent on the quality of your preliminary (cluster) analysis and setup. What you get out is what you put in. Hopefully this helps you with the optimization of your Google Shopping campaigns. If you try any of these methods, share the results in the comments! For now, have a wonderful day and keep optimizing!
The post 5 Crafty Ways to Split Test Your Google Shopping Ads appeared first on WordStream.
* This article was originally published here
Friday, August 5, 2022
60+ Easy & Engaging August Marketing Ideas (With Examples)
Inspirational Instagram posts say August is the Sunday of summer (cursive font over a summerscape photo).
Someecards says August is a whole month of Sunday nights.
We say August is 30 days of opportunities for creative marketing. And we have over 60 creative August marketing ideas to prove it—for blog posts, social media, events, promotions, and more—plus real examples to inspire you. Let’s get into it.
Table of contents
Holiday lists
Ideas based on
August national months
- Back to School
- Black Business
- Dogs
- Eye Health
- Family Fun
- Golf
- Hair loss
- Happiness Happens
- Immunization
- International Peace
- MedicAlert
- Motorsports
- Psoriasis
- Romance
- Spinal Muscular Atrophy
- Water quality
- Wellness
August national days
See the full list at the bottom of this post!
For community-friendly marketing
- Night Out Day (First Tuesday)
- Garage Sale Day (Second Saturday)
- Bowling Day (Second Saturday)
- Senior Citizens Day (Aug 21)
For positive/inspirational marketing:
- Friendship Day (First Sunday)
- Purple Heart Day (Aug 7)
- Happiness Happens Day (Aug 8)
- Be An Angel Day (Aug 22)
- Just Because Day (Aug 27)
For DEI marketing
- Minority Donor Awareness Day (Aug 1)
- Slavery Remembrance Day (Aug 23)
- Women’s Equality Day (Aug 26)
- Webmistress Day (Aug 26)
For straight-up marketing
- National Dollar Day (Aug 8)
- National Thrift Shop Day (Aug 17)
Diversity, equity & inclusion marketing ideas in August
Fitting diversity, equity, and inclusion in your marketing is a year-round best practice for growing businesses, but here are a few ideas specific to August:
Black Business Month
Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.
- Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
- B2B businesses: Interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
- Any business: Show your followers how to support Black businesses.
- Black-owned businesses: Make use of Google’s and now Insta’s “Black-owned” attribute tag.
Related: Our friends at LOCALiQ share 13 more ways you can support Black Business Month!
Women’s Equality Day (August 26)
Women’s Equality Day occurs every August 26 to reflect the date women were granted the right to vote in the U.S. in 1920. However, there are many other hurdles women have overcome, and are still fighting, today. Have your business take part in honoring this day with these ideas:
- Highlight all the superstar women who make your business come to life. Share the stories of what the women in your business do that make them great. This will build your employer branding strategy as you show your customers you truly care about the women within your organization.
- Even in 2022, women on average earn 82 cents to every $1 men make. While we work to close that gap, your female customers are sure to appreciate an extra discount tossed their way. Make up the difference by offering 18% off your products or service while raising awareness for gender pay equality.
August marketing ideas based on monthly awareness
As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.
Family Fun Month
- Partner up with nearby attractions and offer coupons.
- Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
- If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
- Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
- Clothing companies, run a series of sales each week for men, women, babies, and tweens.
Back to School Month
Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)
- Salons, offer special deals on back-to-school haircuts.
- Spas, invite parents in for a much-needed massage after a long summer.
- Schools and after-school programs, offer early bird registration deals.
- Personal trainers or fitness centers, offer discount packages.
- Dentists or nutritionists can encourage appointments or give healthy tips.
- Run a re-engagement campaign to bring back any customers who went quiet over the summer.
- Check out more back-to-school marketing ideas here.
Simplify Your Life Week (August 1-7)
According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.
As for marketing ideas:
- Productivity tool providers could offer a free trial during this week.
- You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
- Interior designers can share their organization tricks.
- Break down a complex topic into plain English for your audience.
Life is as broad as it gets, so anything related to simplifying works here.
August marketing ideas based on national days
Here is where you can get real creative with your August social media posts and marketing initiatives.
Friendship Day (Aug 2)
This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”
National Dollar Day (Aug 8)
On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity.
- Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
- Take a dollar off your (low-priced) products.
- Offer something for just $1.
National Book Lovers Day (Aug 9)
There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.
National Relaxation Day (August 15)
It is National Wellness Month, after all. Ideas:
- Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
- Restaurants can promote signature drinks as a way to kick back and relax.
- Yoga instructors can run free sessions for offices.
- YOU can close up shop early to allow employees to enjoy some hard-earned rest.
National Spirit of ’45 Day (second Sunday in August)
On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.
World Humanitarian Day (August 19)
On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:
- Donating proceeds to a humanitarian organization near you.
- Encouraging your audience to do something good.
- Sharing quotes from modern-day humanitarians like Eddie Aijuka.
This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)
There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.
Senior Citizens Day (August 21)
Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?
- Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
- Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day.
Secondhand Wardrobe Day (August 25)
Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).
Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:
National WebMistress Day (August 26)
This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode
National Just Because Day (August 27)
The creative marketing possibilities are endless for this day.
- Send your email subscribers a promo code just because you appreciate them.
- Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
- Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits.
- Inspire your audience to do a random act of kindness. Just because.
- Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
- Write a post on X (inspirational) things to do just because.
Plan for state/county fairs
Many state fairs happen in the fall, so plan ahead and see if you can get on the list!
- Be a web sponsor—get your logo on their website (good for a backlink).
- Be a vendor—food, tables, bouncy houses, and more.
- Donate an auction or raffle item.
Plan for Labor Day
More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast!
Summer is ending, but August marketing must go on
Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors.
Ready for more monthly marketing ideas? We have a post for that.
- 15 January Marketing Ideas to Start the New Year with a Bang
- 20 Fabulous (and Affordable) February Marketing Ideas
- 30+ Creative and Cost-Friendly March Marketing Ideas
- 20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
- 50+ May Marketing Ideas for Any Business or Budget
- 50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
- 37 Free and Creative July Marketing Ideas (With Examples!)
- 17+ Free and Creative September Marketing Ideas
- 21+ Free and Effective October Marketing Ideas
- 19 Simple Yet Superb November Marketing Ideas (with Examples)
- 20 Super-Festive December Marketing Ideas
And finally, for a year’s worth of marketing ideas, check out the full marketing calendar from LOCALiQ.
And now, as promised, the expanded list of August national days.
Full list of August national days
Diversity, equity and inclusion
- National Black Women’s Equal Pay Day (Aug 3)
- Slavery Remembrance Day (Aug 23)
- Women’s Equality Day (Aug 26)
All things family
- National Sisters Day – First Sunday in August
- Respect for Parents Day (Aug 1)
- American Family Day – First Sunday in August
- Sons and Daughters Day (Aug 11)
- Middle Child Day (Aug 12)
Vertical specific
- Shapewear Day (Aug 10)
- Secondhand Wardrobe Day (Aug 25)
- Brazilian Blowout Day (Aug 21)
- Tooth Fairy Day (Aug 22)
Community
- Night Out Day (First Tuesday)
- Garage Sale Day – Second Saturday in August
- Senior Citizens Day (Aug 21)
- Bowling Day (Second Saturday)
Positive/inspirational
- Friendship Day (First Sunday)
- Girlfriends Day (Aug 1)
- Happiness Happens Day (Aug 8)
- Global Sleep Under The Stars Night (Aug 8)
- Be An Angel Day (Aug 22)
- Just Because Day (Aug 27)
- Nonprofit Day (Aug 17)
Patriotic
- Purple Heart Day (Aug 7)
- Spirit of ’45 Day (Second Sunday in August)
- Navajo Code Talkers Day
- Aviation Day (Aug 19)
- Park Service Founders Day (Aug 25)
- Ride The Wind Day (Aug 23)
Social
- WebMistress Day (Aug 26)
- Women’s Equality Day (Aug 26)
Fun/funny
- Underwear Day (Aug 5)
- Water Balloon Day (First Friday in August)
- Lazy Day (Aug 10)
- Tell a Joke Day (Aug 16)
- Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
- I LOVE My Feet Day! (Aug 17)
- Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
- International Beer Day (First Friday in August)
- Beach Day (Aug 30)
- Mail Order Catalog Day (Aug 18)
Niche/nostalgia
- Power Rangers Day (Aug 26)
- Book Lovers Day (Aug 9)
- Left-Handers Day (Aug 13)
Dog appreciation
- Work Like A Dog Day (Aug 5)
- Never Bean Better Day (Aug 22)
- Dog Day (Aug 26)
- Totally irrelevant but nostalgic
- International Mahjong Day (Aug 1)
Compassionate
- Relaxation Day (Aug 15)
- Thoughtful Day (Aug 28)
- Grief Awareness Day (Aug 30)
- Rainbow Bridge Remembrance Day (Aug 28)
Sales
- National Dollar Day (Aug 8)
- National Thrift Shop Day (Aug 17)
The post 60+ Easy & Engaging August Marketing Ideas (With Examples) appeared first on WordStream.
* This article was originally published here
Thursday, August 4, 2022
Key Tactics To Win At Law Firm Online Marketing . . . So Effective They Should Be Illegal - Lawfuel
Wednesday, August 3, 2022
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Monday, August 1, 2022
The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022
Different business websites have different goals depending on their core offering, business model, and industry. But website visitors, well we apparently have one goal—to judge them, and mercilessly.
75% of people admit to judging a business’s credibility based on its website design. Emphasis on the admit because in my opinion, that 25% just isn’t admitting to it. And that’s just the first impression. If you’ve gotten visitors to stay on your site, now it’s up to the user experience and website copy to keep them there and get them to take the actions that support your business goals.
So, what makes a great website? Let’s take a look at 17 website examples from a variety of industries to find out—from copy to creative and everything in between.
Small business website examples
In the past, websites were mainly for big businesses with big budgets. But with today’s technology and tools, they’re feasible for businesses of any size. These small business website examples are from the IT, health, and real estate industries.
IT website example: Beast Code
Beast Code is a small-to-medium-sized technology company that develops software solutions. Now as a tech company and with a business name like that, I had high hopes for this site, and it did not disappoint—and not just with the spaceship homepage and warfighter tagline.
What makes it great
- First impression: Though there isn’t a prominent CTA button above the fold, it’s not because of other distracting elements. The simplicity of this first paint (a subtly animated, futuristic spaceship background) makes its own impression on your perception of this company’s tech abilities.
- Color contrast: The red CTA buttons pop out against the black background.
- Video elements: In the Z-pattern, instead of static images, the visual blocks are videos. Non-disruptive, silent videos that give the page life.
- The copywriting: The conversational tone and ability to put its complex processes into layman’s terms reflects intelligence, professionalism, and humor.
Healthcare business website example: Aledade
We start off with Aledade, a primary care physician partner that has a mix of offerings—practice management support, partnership programs, an app, and more—for private practices, group practices, and community health centers. But despite having a complex offering and audience, the website does a great job of guiding visitors.
What makes it great
- Overall feel: The smiling face and soft images, paired with all caps bold font give you a gentle but authoritative feel.
- Organization: Intuitive, organized header, plus a smaller menu below the headline designed to help the different segments of its audience find their way.
- Movement: Elements appear upon scroll, giving the site some added movement and life.
- Resources: While the homepage features a whopping eight resources, the card-style reel with image thumbnails makes it clean and organized.
Real estate website example: Frisbie Realty
With this website example, we have yet another excellent visual first impression, but this time back on earth. What you’re looking at below is the homepage for Frisbie, a small real estate company in Palm Beach.
What makes it great
- Visual messaging: The image lets you know right away that this is a high-end realtor, and yet the warm lighting and “welcome home” title give off an inviting feel.
- Functionality: The property search function right there below the image with a nice contrasting blue button.
- Movement: A common theme among these examples (and a website trend), the elements appear and move slightly upon scroll.
- Content: There are neighborhood guides featured right on the homepage, a great example of content marketing.
- Accessibility: The website accessibility options on the bottom left, such as to increase or decrease text size, adjust contrast, underline links, and more.
Ecommerce website examples
Ecommerce websites are sort of their own animal, especially if you have a lot of products to offer. Here are a few examples from a range of verticals.
Grocery ecommerce website example: Gopuff
Gopuff is not your typical grocery delivery site. In the same way that Tend (above) does dentistry differently, Gopuff creates a unique online grocery/convenience store shopping experience.
What makes it great
- Layout: While most ecommerce sites have complex mega menus, GoPuff has a simpler layout with a carousel format, which carries through into its subcategory pages.
- Relatability: Between the products featured (Pringles, Beer, mouthwash) and the copy used (“We don’t surge or hike prices. Yes, you read that right.”), you can tell that GoPuff knows its target audience well.
- Consistency: Gopuff is not meant for your weekly grocery shopping. It’s there for you when you’re in a bind and need something last minute. The concise, non-flowery copy on the site, the simplicity of the design, and even the absence of 90 degree angles on the site all contributes to this feeling of convenience and ease.
Rental ecommerce website example: Zumper
Zumper says that “today’s rental experience is broken. It’s outdated, exhausting, and slow” and is on a mission to “change the way you rent, forever.” I think they’re off to a great start.
What makes it great
- The little details: Instead of “enter a location” the search box message reads, “Where do you want to live?” In the apartment illustration on the homepage, there are towels draped over the balcony railing. These little touches give the site character.
- Values on homepage: Scroll to the bottom and you see Zumper’s three core values—inclusive, safe, and respectiful—with a link to read more. As we’ve already seen in some of the examples above, this is becoming a bigger priority for businesses across industries.
- Graphics: Hand-drawn illustrations and flat design are both website and landing page trends we’re seeing this year, and Zumper nails both. Plus, look at the “hottest cities” section and you’ll see excellent use of emojis.
Retail ecommerce website example: Subtle Asian Treats
Subtle Asian Treats—a play on words from the popular Facebook group—is a great example of a super small ecommerce business website.
What makes it great
- Animated logo: How cute is that little bubble tea icon?
- Top nanobar: This is common for ecommerce sites since you can use it for important announcements, including sales promotions.
- Emojis: We’re seeing more and more emojis on websites these days. Adding them to the navigation menu here helps separate each one—and looks cute too!
- Centered logo: Most sites have a clickable (to homepage) logo on the top left. This one (as well as Chinelle’s) is in the center, below some of the other navigation elements—just different enough to be unique but still intuitive enough for a smooth user experience.
- Not so subtle. 500% sugar. Case in point
Get an instant website audit—for SEO and more—with our free Website Grader!
Service business website examples
Lead gen or service-based business websites have different goals from an ecommerce sites. Here are some examples from businesses big and small.
Design agency website example: Born & Bred
For most businesses, it’s best to stick with the traditional layout and design of other sites in your industry. But as a design company, you can get away with going against the grain. After all, you want to show off what you can do. Now a screenshot here doesn’t really do Born & Bred’s site justice because it’s the scroll experience that really makes it cool, so be sure to check it out.
What makes it great
- The tour theme: The site is designed to take you through a tour experience as you scroll. In addition, the video reel playing at the top captures candid moments in the office.
- Values: Core values right on the homepage. My kind of site.
- The copy: Just like Beast Code, these guys have a lot of fun. For example: “And to your right…more case studies. Please keep your eyes and cursor inside the browser window at all times.”
- Nanobar: The bar across the top links to an article about a recent accolade and ads a nice eye-catching gradient background.
Dentist website example: Tend
Moving on from design, we’ve got a dentist website example next—and a really cool one. Tend’s tagline is “Dental done differently” and we can see that right away on the homepage. Let’s take a look.
What makes it great
- The video: In about 10 seconds, the split-screen silent video on the homepage shows clips from a patient visit, showing you exactly how Tend does dental differently. Not your traditional explainer video, but very effective.
- Clean design: No pun intended there, but the simple layout makes this site appealing.
- Social proof: Not only is there an attractive testimonial carousel, but the four tabs used to organize the testimonials also serve as features of the business. Very clever dental marketing!
Advertising website example: Eleven
Just like with a design agency, the website of an advertising agency needs to be top-notch, and Eleven does not disappoint. Again, screenshot does not do the homepage justice, but you can still get a taste of this captivating site’s flare.
What makes it great
- Video background: The full-width background video on the homepage is a highlight reel with tons of awesome visuals that grab your attention (exhibit A above).
- Clean design: There isn’t a prominent CTA button in the first paint, and tastefully so. The simple white elements overlayed on the video background keep the video the center of attention, which is the call to action.
- People-centric: Not only does Eleven have a clear diversity, equity, and inclusion section on its about us page, but it also dedicates an entirely separate page to headshots/portraits of all of its employees (plus their dogs).
SaaS website example: Chartbeat
SaaS websites can be tricky because you want to demonstrate what your platform can do but without overwhelming visitors. Chartbeat does a great job with this through its illustrations and concise copy.
- The title: Nice value proposition in the title with “Unlock the value in your content data.”
- Animation: The dashboard image on the homepage is animated at just the right speed to show you different aspects of the tool without it being too much.
- Unique navigation menu: Chartbeat minimizes the space its nav menu takes up by listing out the items in the drop-down horizontally—a different but nice form of organization.
- Not a lot of talking: The homepage has very little marketing copy. The illustrations and customer testimonials do the talking while the marketing copy stays concise and weaves it all together.
Portfolio website examples
Portfolio websites are used by students and professionals to showcase their work and provide an extension of their resume. Designers, developers, photographers, event planners, and models are just a few of the many trades that use portfolio-style websites.
Photographer portfolio website example
Chinelle Rojas is a self-portrait photographer, logo designer, and entrepreneur with a very cool portfolio website. Enter in and you feel like you’ve stepped into her world.
What makes it great
- Music: On the homepage, you can pick from one of six songs to play as you browse the site.
- Vibrant colors: In addition to a collage as her hero image, the color scheme in the middle section is like music to the eyes (? just go along with it).
- Personalization: Everything has a hand-picked feel on this site, giving you the feeling that you’re kind of like, right there with Chinelle hanging out.
- Gallery design: Her “My Black Self” gallery folllows a simple grid format on the left with the larger view on the right—an easy and intuitive way to browse her work.
Web developer portfolio website example: Brittany Chiang
This is a resume-style portfolio website example by a web developer named Brittany Chiang.
What makes it great
- Color scheme: The dark background and somewhat neutral colors make the green elements really stand out, drawing attention to her company name and her CTA button.
- Big title: The big title on the homepage sticks out here as well. For business websites, this is usually the business name or value proposition, but the simple statement here feels on-brand for this portfolio website.
- 3-D feel: The “Experience” page uses overlappig elements and transparent overlays to create the effect of multiple dimensions.
- Information presentation: Showcasing web development projects is not as easy as design or photography where you can have a gallery, but Brittany’s “Work” page is super organized and easy to look at, despite it being all text.
Interior designer portfolio website example: Karim Rashid
Our last portfolio website is from prolific designer Karim Rashid. It’s sort of a hybrid of a portfolio website and a business website.
What makes it great
- Large font: The unique portrait, the black/white/gray theme, minimal copy, and images of Karim’s work have a quiet feel to them while the large font and bold colors that appear on hover are loud and clear—a unique juxtaposition that balances out nicely.
- Parallax: The mix of scrolling speeds gives the effect of the site having multiple dimensions/layers—another way to have fun with motion but without animation.
- The sneaky sidebar: That section on the right that looks like maybe you’re zoomed out too far or seeing some responsivity issues? That’s what gets you to engage. Curious, you hover over it and it expands just enough to show you an arrow with “see pr—” then it gets cut off. You click on that arrow and boom, you’re brought into a new view of one of his collections. Or maybe your eye is drawn to the white menu button that stands out on the dimmed background. Click on it and boom, massive menu elements just begging you to click.
Nonprofit website examples
Our last group of website examples are nonprofits. You’ll notice that even though they’re nonprofit, they’re still conversion-focused, where the conversion action is to donate.
Operation Underground Railroad
When you arrive at the Operation Underground Railroad website, you can immediately understand its loud and clear, zero-tolerance, go-to-any-lengths mindset.
What makes it great
- Powerful video: The video background on the homepage takes you through a range of emotions. From kids dancing to police handcuffing to a horseback riding mission, you feel innocences, inspiration, and indignance all at once.
- Yellow accents: Not only do the yellow graphics stand out against the dark gray background, but because the images used on the site are very real and in the trenches, they’re not the highest quality. The yellow outlines in the images help to mask this and provide an added touch of action and emotion.
- Button-style menu: With such a busy background visual, the use of solid blocks as menu elements makes them easy to read and clickable.
International Women’s Media Fund
International Women’s Media Fund is another badass (in its own words) nonprofit website example with powerful imagery and no-nonsense copy.
What makes it great
- Images as buttons: Below the large image carousel, there is a small thumbnail version of that image below with text over it, creating the effect of an image button.
- Prominent donate button: This is the CTA you’ll see across most nonprofit sites, and the bright red box in the upper right makes it easy to spot.
- Mission in the footer: Rather than the typical list of inks in the footer, we see social buttons, contact info, and its mission. This isn’t common but the idea of it appearing no matter which page of the site you’re on gives it an added layer of integrity.
- Power words: Throughout the site we see powerful word choices, like “We unleash the potential of women journalists as champions of press freedom” and “Meet the badass journos that we support.”
Use these website examples for ideas & inspo
Websites are works of art. While most industries have their own basic standard of how a website in that niche should look and function, you have the freedom to achieve that look and function in different ways. And you are free to adopt ideas from other industries as well. So use the website examples in this post to think about and test out the many ways to welcome visitors, show what you’re capable of, put your best foot forward, and meet your business goals.
The post The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022 appeared first on WordStream.
* This article was originally published here
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