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Tuesday, August 31, 2021
Nine Best Email Autoresponder Services
Email autoresponders allow you to manage your list passively while leveraging automation to drive conversions. Quick Sprout contributor Lars Lofgren has published an article sharing a list of the nine best email autoresponders. He says, “What’s the best email autoresponder? After extensive research and testing, I’ve narrowed down the top eight autoresponders on the market […]
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Voting Software Market: Qualitative Analysis Of The Leading Players And Competitive Industry Scenario, 2026 - Northwest Diamond Notes
NEW Advertising Benchmarks for Real Estate in 2021
Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely.
One way to be sure your real estate advertising is on track is to look at available industry benchmarks to determine the answers to questions like:
- What’s a good conversion rate for real estate advertising?
- What’s the average click-through rate for real estate ads?
- What’s a good cost per lead for real estate advertising?
To provide some context around your real estate advertising results, WordStream and LOCALiQ have partnered to share some benchmarks based on new data for the real estate industry. Here you’ll find the below information for search advertising, display advertising, and social media advertising:
- Average click-through rate
- Average cost per lead
- Average conversion rate
- Average monthly budget
Let’s dive in.
Real estate advertising benchmarks for search ads
| Subcategory | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call | Average Monthly Spend |
|---|---|---|---|---|---|
| Apartments & Rentals | $35.52 | 7.45% | $1.43 | $40.04 | $1,500 |
| Homes for Sale (Agent) | $96.54 | 6.42% | $1.39 | $116.75 | $1,750 |
| Real Estate Broker | $64.07 | 6.78% | $1.68 | $93.69 | $1,000 |
| Real Estate Agent | $75.94 | 7.39% | $1.17 | $98.49 | $1,212 |
With a high average click-through rate across all subcategories and a low average cost per lead, the data shows that paid search is a winning advertising strategy for the real estate industry.
Apartments and rentals see an exceptional average cost per lead at just $35.52. Even homes for sale by agent campaigns see a low cost per lead under $100, which can yield a high return on investment when you consider the average home cost is just over $293k with an average commission of 5-6% (amounting to a whopping $14,650-17,580 per home sale).
The average cost per click across all real estate subcategories is also promising at less than $1.70. To compare, the industry average cost per click for real estate is $2.37.
Real estate advertising benchmarks for display advertising
| Subcategory | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call | Average Monthly Spend |
| Apartments & Rentals | $70.11 | 0.13% | $4.66 | $70.11 | $500 |
| Homes for Sale (Agent) | $116.75 | 0.15% | $4.18 | $116.75 | $1,000 |
| Real Estate Broker | $93.69 | 0.12% | $5.81 | $93.69 | $500 |
| Real Estate Agent | $84.77 | 0.13% | $5.05 | $87.36 | $500 |
Display advertising is a natural fit for real estate industry businesses looking to increase awareness with potential buyers or renters in their areas. Because display advertising is a top-of-funnel strategy focused on getting your business in front of people across the web and less about driving leads, it doesn’t typically have the highest conversion rates or click-through rates.
However, these display advertising benchmarks are still promising when you, again, look at the average value of a new lead for these subcategories.
While average cost per lead and average cost per click is higher for real estate display ads than for PPC, one of the benefits of display advertising is that it can improve your PPC results. In fact, there’s a nearly 60% increase in conversions when a search is conducted for a business after seeing a display ad.
So while these display ads averages may not seem as impressive in comparison to the PPC benchmarks, display advertising is still a worthwhile and effective real estate advertising strategy.
Real estate advertising benchmarks for social media advertising
| Subcategory | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call | Average Monthly Spend |
| Apartments & Rentals | $46.53 | 3.44% | $0.53 | $70.11 | $300 |
| Homes for Sale (Agent) | $58.56 | 3.02% | $0.69 | $116.75 | $750 |
| Real Estate Broker | $77.48 | 2.01% | $0.61 | $116.75 | $750 |
| Real Estate Agent | $46.53 | 2.03% | $0.82 | $116.75 | $750 |
Social media advertising on Facebook, Instagram, LinkedIn, and YouTube is a highly effective strategy for real estate. Just ask the 77% of real estate agents who use social media as part of their marketing—or the almost 50% that say social media results in their highest quality leads.
The data shows that our clients are getting excellent results with social media advertising with a high average click-through rate between 2.01% to 3.02%. To compare, the available data on average social ads click-through rate for real estate is 0.99%.
These real estate businesses are also seeing a low average cost per lead. Apartments and rentals and residential real estate agents each have an average cost per lead under $50, while homes for sale by agent have an average cost per lead under $60, and real estate brokers have an average cost per lead under $80.
Improve your real estate advertising results
By understanding the data around real estate advertising benchmarks, you can compare your results to see how you’re performing and determine whether or not you need to make optimizations to your campaigns across search, display, and social. Get even more insights into these real estate advertising benchmarks plus actionable ideas on how to improve your real estate advertising from LOCALiQ.
Data sources
This data was pulled from a sample of 2,690 North American-based LOCALiQ client accounts in the real estate vertical who were running search advertising, display advertising, and/or social media advertising between March 1, 2020, and April 25, 2021. Each subcategory includes at minimum 10 unique active clients. “Averages” are technically median figures to account for outliers. All currency values are posted in USD.
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Instagram Tips and Tricks for any Business [Video]
Watch this HubSpot video to discover some useful ways to manage Instagram for marketing and promotion. The HubSpot team says, “In This video we will show you Instagram tips and tricks for your business in 2021. With 75% of all companies already on Instagram, how can you build your business’ brand presence and stand out […]
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The Essential Local SEO Strategy Guide
MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing on-page SEO and local business listings Analyzing […]
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How to Start an Online Business [Explained]
We all have different perceptions when it comes to starting and doing a business online. A successful online business offers you independence from location and financial freedom. Quick Sprout contributor Lars Lofgren has shared an in-depth article on how to start an online business. He says, “Let’s look at everything you need to do to […]
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Internet of things (IoT) in Healthcare Market to Exhibit Astonishing 25.9% CAGR by 2028 - GlobeNewswire
Dia Mirza, Lotus Organics team up for 'Sustainable September' with Wildlife Trust of India - Exchange4Media
5 Streams of Income from Online Workshops
The September issue of the Monthly Mentor Club is called “Wealthy With Workshops.”
You need to join the Club today if you want to get your copy of it in the mail.
Discover an easy-to-follow system for not only helping more of your clients implement, but also for earning multiple streams of income at the same time.
The first income stream is from those who attend the online workshop itself.
You can sell your workshop at a premium, for more than you would an online course, because attendees get personal help from you.
They can ask questions and receive specific advice for how your system solves their unique challenges.
This aspect of the workshop also creates a better product.
It’s not you delivering information alone in your bedroom. It’s you helping a small group of people get real results.
This leads us to the second income stream from workshops.
A few of the attendees will want to work with you on an ongoing basis.
Offer a coaching package to them, either individually or in a group.
You demonstrated your expertise by helping them solve the problem you promised.
Now they want to move to the next step. This leads to ongoing consulting or coaching.
Income stream #3 is a packaged recording of the workshop.
Take the worksheets and cheat sheets you used.
Cut the video training into separate shorter sessions for easier viewing inside an online course.
Add in a few bonuses.
And you have a course ready to go…that you created in just a few hours by delivering the content live during the workshop.
Don’t stop with just one event. Create another related event.
You package up the recording of this new event and sell it as an upsell immediately after purchase of your first digital course.
Income stream #4 comes from using your workshops as bumps and upsells for each other.
You get hooked on creating products like this. You create several more events and record each of them.
You take all your recordings and put them together in a monthly continuity program. Someone pays one monthly fee and gets access to all the recordings. That’s income stream #5.
Workshops give you a duplicatable method you can use over-and-over again to keep coming out with new content and products.
Your customers want to buy more from you. You’re NOT producing enough new products for them to consume. Creating products quickly through workshops might be the solution you need to multiply your income this year.
The good news is you’re not restricted to a single online workshop model.
There are multiple variations I cover in the “Wealthy With Workshops” based on your market and how you can best help your clients implement and see results.
The September issue of the Monthly Mentor Club comes out tomorrow.
You’ll discover how to come up with profitable online workshop ideas, how to modify the workshop to fit your niche market, how to price the event to attract your ideal clients, how to deliver results, and templates to help you sell your event on social media or to a small email list.
* This article was originally published here
Understanding Conversion Rate Optimization for B2B [Video]
Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action. MOZ has published a new Whiteboard Friday video ‘Understanding Conversion Rate Optimization for B2B’ featuring Austin Peachey. The MOZ team says, “Obility’s Austin Peachey joins us once again to discuss conversion rate optimization (CRO) — […]
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Importance of Content Marketing for Your Business
Content marketing gives wings to your business. It enables you to persuade your readers to take the desired action. Entrepreneur magazine contributor Bhavik Sarkhedi has published an article highlighting the importance of content marketing for your business. He says, “You’ve probably wondered how companies stay ahead and convert prospective customers into actual customers. The answer […]
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Monday, August 30, 2021
SociRobotic makes your social media into effective marketing tools #ad
SociRobotic, which has just been released, is your All-In-One social media automation and traffic generation tool. It has two important missions: • Make management of your social media accounts easier • Find and attract new traffic to your social media accounts (which can drive more traffic to your main website or sales page). It allows […]
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