Thursday, September 30, 2021

Are you a Day Laborer or the CEO?

A day laborer is someone who is hired and paid for one day at a time.

There is no promise of future work.

Often, it’s an unskilled position, frequently in agriculture or construction. It can be a tough way to barely eke out a living.

Yet, that’s the position many online business owners have willingly put themselves in.

They may have developed a sellable skill, but they’re surviving one job at a time.

Let’s take a copywriter for example. They develop a valuable skill and start working for clients.

During their first year they may take on multiple jobs where they’re underpaid and underappreciated. They put in their dues while building experience, a portfolio, and a client base.

But if they stay in that same feast-and-famine situation for the next decade, they’re doing it wrong.

Instead, they should establish relationships with several ongoing clients.

Set them up as ongoing monthly retainers…or even better…create profit sharing with one or more of the top clients. That way they can tap into someone else’s business leverage.

Put together books and/or courses for additional streams of income and to provide an ongoing source of new clients.

The monthly retainers or profit sharing may be as far as they want to take the leverage, and that’s OK.

Someone else may transition all the way into a CEO position. As they’re writing copy and building up connections, they also put together systems they follow for each step in the copywriting phase.

They bring in a couple of copywriting cubs to write the initial rough drafts or do the majority of the copywriting in their place.

It’s their choice how far they want to take this.

CEO’s work hard. They may put in more hours than the day laborer, but their income is not limited by the hours they work. Instead, it’s based off the results they achieve through leveraging systems and people to create value for a larger audience.

They’re building something. They’re creating a vision that guides their organization.

They’re putting systems and a team in place to create consistent results for their clients.

Becoming the CEO doesn’t have to mean a large organization. Internet-based businesses run lean.

The ones I’ve worked with frequently have only 1 to 10 employees.

You can hit the million+ level with just one direct assistant along with a few outsourcers. This is made possible by all the tools you can use to automate a majority of the work.

Here’s the question you need to answer for yourself…

Are you the day laborer or the CEO?

Does it feel like you’re stuck in place running on a never-ending treadmill, overwhelmed by everything you have to do each day?

Or are you putting systems in place…using leverage to scale your business while freeing yourself from the day-to-day?

The November issue of the Monthly Mentor Club is about scaling your online business from 6-figures to 7-figures and beyond.

It comes from over a decade of my experience coaching clients one-on-one…including many at 7-figures+.

There are a few core differences in both their mindset and how they set-up their businesses.

You’ll discover what you should focusing on as you make the transition…and the biggest bottlenecks you’ll face as you grow.

Plus, there are a whole lot of tips for those just starting out to build their business the right way from day one.

Click here now to join the Monthly Mentor Club and get the November issue mailed out to you on November 1st.



* This article was originally published here

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