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Friday, October 1, 2021
Your Guide to Google Optimize A/B Testing
A/B testing is a user experience research methodology. It consists of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. SeedProd contributor Stacey Corrin has published a step-by-step guide to running Google Optimize A/B testing. She says, […]
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