Tuesday, November 2, 2021

Steps to Prepare for GA4 Switchover

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance. Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover. He says, “Google Analytics 4 (GA4) turns a year old in […]

* This article was originally published here

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CMO Aude Gandon on Nestle’s marketing transformation - Think with Google

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