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Thursday, December 2, 2021
Here’s Why You Need Google Analytics 4
Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation. Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers. The CI team says, “GA4 is geared towards marketers.1) GA4’s User Interface Layout with Customer Life Cycle in […]
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